I had very mixed reactions to this book. On the one hand, I agree with the philosophy he's explaining and justifying with research. On the other hand, he's dogmatic, and directive. I don't respond well to dogmatic and directive. And it seems kind of counter to his argument, besides.
I feel given the courage of my convictions, though. I informed my son this week that I'm not giving out rewards for things he ought to do anyway. And I can see other gradual changes I might make in my own parenting choices.